This iconic logo is a three-stripe representation of a mountain - it’s reminiscent of the brand’s previous (and classic) “trefoil” logo. Look closely and you’ll see a bear hidden in the mountain through the use of negative space - the bear is a symbol of the city of Bern where Toblerone is made. This Swiss Alps-inspired logo echoes the triangular shape of the classic chocolate bar. Housed in a circle crowned by stars, it still appears at the beginning of each film the studio produces and has remained constant over many decades. Paramount has a classic logo that’s sometimes referred to as “Majestic Mountain” - it was reportedly inspired by the Ben Lomond Mountain in Utah. Let’s start by taking a look at a few iconic companies with mountain logos: Paramount Pictures (Also, if you have the word “summit” in your company name, there’s a good chance you’ll have a mountain in your logo!) It’s no surprise, then, that mountains are popular symbols in logo design, especially in industries like beer, bottled water, tourism, camping, outdoor equipment, and more. They also represent nature and the expansiveness of the great outdoors. Mountains are powerful symbols that communicate strength, confidence, adventure, and purpose.
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